
Distributor ROI Calculation: Why FMCG Distributor Margin Lies
Distributor ROI calculation for FMCG agencies: why the scheme-letter margin misleads, a worked two-brand example, the formula and what Tally shows per brand.
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Practical notes for businesses that have outgrown spreadsheets — custom software, AI agents and automation, and what each one actually costs.

Distributor ROI calculation for FMCG agencies: why the scheme-letter margin misleads, a worked two-brand example, the formula and what Tally shows per brand.

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